Drinks firm tickled pink

The new watermelon flavour VK

GLOBAL Brands has announced the latest addition to its VK range after a public vote to choose a new flavour.

The winning watermelon flavour was one of four shortlisted, receiving 19,000 votes out of a total of 35,000. The other shortlisted flavours were raspberry and pineapple, violet and wild fruits.

The watermelon VK will be introduced in February 2019. However, ahead of the official launch Global Brands will be carrying out sampling activity at a number of Deltic nightclubs in November.

“Fans of VK have spoken in their thousands and they want watermelon,” said Jen Draper, head of marketing at Global Brands.

“Pink drinks are hot right now and our consumers seem to think so too, plus watermelon is set to be a key flavour trend in 2019.

“However, it’s not just about the on-trend colour – the taste is so important for VK, and our in-house flavour development team has been working tirelessly to ensure the watermelon flavour tastes as good as it looks! ”