Coke spreads a little happiness
Festive TV campaign begins as Xmas trucks hit streets
COCA-Cola Enterprises has launched a festive TV campaign as its Christmas trucks hit the streets...
Ring out the tills for Christmas
Operators have a chance to earn extra revenue as celebrations increase trade
CHRISTMAS nights out tend to be feel-good occasions when consumers are prepared...
A sip of the season will go down well
Festive ales can bring a spike in sales in coming weeks
A GOOD ale offer can pay dividends for life, not just for Christmas, but...
Wholesaler help at hand
Firms offer WSET training, wine menu creation and more
FAIRY lights, Father Christmas and carol singers – things can be a little bit different in...
Wine in line for festive boost
Visibility is key if operators are to maximise sales, suppliers say
WHETHER it’s office parties, family get-togethers or a quiet moment after a day of...
Shine on you crazy berry
SOFT drinks firm Britvic has launched its festive limited edition J2O Glitter Berry in time for Christmas.
The blend of grape, cherry and a hint...
Lynagh back in SWA office
THE Scottish Wholesale Association (SWA) has appointed Eddie Lynagh, area manager for Booker, as its senior vice-president.
The appointment will see Lynagh take over...
Barr’s Snowman returns
SOFT drinks maker AG Barr has reminded licensees to stock up for Christmas as its festive Irn-Bru TV advertisement returns to screens.
The firm claims...
Chambord back on TV screens
BACARDI Brown-Forman Brands has launched a fresh burst of marketing activity for Chambord ahead of the festive season.
The French black raspberry liqueur’s ‘Because No...
Diageo marks training milestone
DIAGEO has celebrated a major milestone in its global Learning for Life training programme.
A landmark 100,000 people have participated in the programme, which teaches...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
