Madrà Excepcional launches summer marketing campaign
The five-month push has been titled ‘El alma de Madrid’ – ‘The Soul of Madrid’ – led by a 60-second promo, shot on location in Madrid by directing duo Julien & Quentin and Pulse Films.
Edrington takes charge of Wyoming Whiskey
The brand was born and bred on the Mead family ranch in Kirby, Wyoming, and Edrington stressed that it will continue to be made in Kirby, with the 37 employees working in Wyoming welcomed into the wider business.
Gleneagles plays host to £150,000 bottle of 81-year-old single malt
Matured for the past 81 years with only 288 bottles available worldwide, 'The Reach' by The Macallan is a true collector's item, with a price that reflects not only its exceptional quality and age, but also its exclusivity.
Vodka made from peas – climate friendly and 100% British
Anything made from legumes already has a head start in the green stakes, and drinks firm Ten Locks reckon that their Pod Pea Vodka will drive a new environmentally-friendly niche in the category.
Molson Coors extends craft brewery distro deal  Â
Craft keg ale is reportedly going from ‘strength to strength’ in the on-trade. Over the past year, the category has increased in value by 28%.Â
Delevingne sisters prepare a big push for their Prosecco
The brand is the first joint venture between sisters Chloe, Poppy and Cara Delevingne, in collaboration with a third-generation wine-making family based within the Prosecco region of Valdobbiadene, Northern Italy
UK rights for Kronenbourg 1664 to change hands
Carlsberg Marston’s Brewing Company and Heineken UK have announced that the UK rights to produce and distribute the French beer brand Kronenbourg 1664 will transfer to the Carlsberg Group from 1 June 2023.
Turntable – flipping the record on ordinary whisky blending
Glasgow-based brothers Alasdair and Gordon Stevenson are on a mission to disrupt the whisky industry status quo – starting with this week’s launch of the first three of their new ‘Turntable’ range of whisky blends.
Mapping a course for northern rum
DUNNET Bay Distillery in Thurso ‑ one of Scotland’s most northerly distillers – has moved into the rum market for the first time ahead of the summer season.Â
Cruzcampo lager brings a fresh taste of Spain to the UK on-trade
Launching to the on-trade this month, the 4.4% ABV lager is available exclusively on draught, positioned to help operators offer their customers ‘a great quality experience at an accessible price point’.
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