Once, twice, thrice, four times a tequila

PATRÓN has introduced a new, super premium version of its silver tequila which has been distilled four times.

Patrón El Cielo was produced using the smallest copper pot still at Hacienda Patrón. The producer said the extra distillation has helped to unlock more of the agave flavours in the spirit. Parent company Bacardi is promoting the tequila for drinking over ice with a slice of orange. 

Global Chief Marketing Officer at Patrón, Kathy Parker, commented: “Patrón El Cielo is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste.

“By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, Master Distiller David Rodriguez really pushed the boundaries with a distinctive process—the complexity of distilling tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.”

Mr Rodriguez added: “For the first-time ever, we developed a prestige tequila with a fourth distillation—a process that is extremely rare within the industry—using the smallest copper pot still at Hacienda Patrón. By using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”

Patrón El Cielo (40% ABV) launches in the UK this month and is targeted at high-end bars.