Soco gets some bottle
THE firm behind Southern Comfort in the UK has introduced a new-look bottle for the brand as it looks to reinforce the product’s identity...
Serve initiative takes it to the max
Soft drink paired with spirits as part of fresh on-trade push
A new-look glass bottle and a range of ‘signature’ spirit serves for ‘no sugar’ cola...
Gearing up for big summer beer sales
Temperature, range and visibility key in the coming weeks
The nights are getting lighter and the afternoons will hopefully get warmer, making conditions close to ideal...
Bringing whisky to the next generation
New Diageo brand ambassador aims to make spirit more accessible to a wider audience
If you are keen to work in the world of Scotch whisky,...
Two centuries of Laphroaig
Islay single malt Laphroaig turns 200 this year and the distillery is celebrating its bicentennial with the release of a limited edition Laphroaig 15...
Favourite gin serves from the drinks firms
“The ‘Toyama’ serve is a great gin cocktail perfect for summer – mix Jinzu, dry vermouth and plum wine together with ice until chilled,...
Mixer brand in soft focus
A NEW low-calorie soft drinks range and fresh marketing activity are part of a major push behind mixer brand Schweppes.
Soft drinks giant Coca-Cola Enterprises...
Breaking out the small batch
A TRIO of small batch bourbons from spirits firm Beam Suntory’s ‘super premium’ collection is being rolled out to the UK on-trade.
Distributed by Maxxium...
Perfection doesn’t have to be costly
Efficiency in the cellar can impact on the bottom line, writes Steve Lakin of Innserve
The bottom line in any business is vital for success, and...
Remarkable development
Independent whisky bottler Douglas Laing & Co has brought four of its small batch blended malts together under a single banner and plans to market...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
