New ad campaign springs into action
HIGHLAND Spring has launched a new marketing and sponsorship campaign encouraging families to get active and enjoy tennis.
After being named the official bottled water...
Drink up with Andy
THE firm behind Swedish vodka brand Absolut has released a game to celebrate its limited edition Andy Warhol bottle.
The collaboration, with games firm Punchdrunk...
Scottish gin is world beating
Medals galore for producers at global spirits competition
Scotland's small batch gins burst onto the global stage at the recent San Francisco Global Spirits Competition, topping...
Small batch, big opportunity
Similar to fellow white spirit gin, the vodka market has seen a growing number of small batch brands emerge.
As well as growth in numbers,...
Whisky Stramash returns again
WHISKY Stramash is set to return to Edinburgh for its fourth year.
The event promises to showcase a host of whiskies from across Scotland as...
Water can be good source of revenue
The provenance of products can impact on an outlet’s sales, say firms
The provenance of bottled water is becoming increasingly important to consumers and operators must...
Time to give WKD a shot
THE firm behind RTD brand WKD has entered the shooter market with the launch of new product WKD 1.
Two flavours of the 15% ABV...
Bright future for low-alcohol drinks
Demand for low and no ABV is on the rise in Scotland, firms say
FROM Magners over ice to Mad Men-inspired cocktails, it’s not always...
Somersby is the lord of summer
3.The marketing activity, worth a claimed £7 million, will include advertising on TV and radio as well as digital media. There will also be...
All about that base
VODKA brand Ketel One is the subject of a new marketing campaign, which aims to position the spirit as the ideal base for a...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
