Fruity summer for craft brewer
SCOTTISH brewer Innis & Gunn has launched its biggest ever integrated marketing campaign in the capital this summer along with a new limited edition mango-flavoured IPA.
What will the Brexit effect be?
Changes could be afoot in the beer industry ahead of EU withdrawal
Back to Black
DEMAND for premium alternatives in the fruit cider market is said to be behind Kopparberg’s latest launch
Japanese whisky: a rising opportunity
Operators can cash in by diversifying their malt offer, say drinks firms
Rye’s not the limit for drinks firm
New vodka and gin join burgeoning Halewood portfolio
Range honours whisky isles
FAMILY-owned whisky firm Douglas Laing & Co has launched the second in a series of bottlings designed to honour Scotland’s whisky-producing islands.
Trade can benefit from the soft sell
Operators advised to give soft drinks range same attention as alcohol
Lightly mixing it up this summer
Premium mixer firm bolsters range with cucumber tonic
Paint the town red
A NEW limited edition can is the centrepiece of a campaign for Red Bull that aims to drive footfall into city centre venues.
Brand’s sociable approach
BRITVIC is attempting to help consumers rediscover their social side with the new summer marketing drive for its soft drink brand J20.
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
