Award-winning online drink retailer Master of Malt Trade has launched its own rebellion against Westminster’s 10.1% alcohol duty increase, by promising to refund the duty chargeable on all trade orders it receives this month.
In a bluntly worded press release reacting to the swingeing duty increases, and ‘raising a middle finger to the government’, Justin Petszaft, founder and ‘Big Kahuna’ at Master of Malt, declared: “Fuck this shit! What are they going to take next, our first born children?”
The company warned that the 10.1% duty increase threatened to have a major impact on producers, consumers, and the trade alike.
“Inflation has already hit the drinks industry hard, with a significant increase in costs and a reduction in many people’s discretionary spending,” said Master Of Malt Trade. “Add to this a slow July for pubs, bars, and restaurants due to poor weather across the U.K., and the duty hike is just more bad news for an industry that has struggled to recover from the pandemic.
“It’s also bad news for consumers in the midst of a cost of living crisis, with prices going up on a majority of their favourite drinks.”
All this was why, said Petszaft, that during August, Master of Malt Trade has decided to roll back all duty increases on pricing across its business.
“In the spirit of retaining your children and sanity, trade customers purchasing throughout August will find their duty-related woes (at least with us) unexpectedly eased just a little bit,” he said.
“During the COVID pandemic, we raised hundreds of thousands of pounds (by adding £1 to every order) for Hospitality Action UK to help people struggling in the hospitality industry. It’s that same spirit of wanting to help out which is driving this decision.”
To take advantage of Master of Malt Trade’s duty rebellion, head to its trade website and explore.
“There’s no code and no hoops to jump through – the duty will just be refunded when you get to the checkout, you will be able to see the amount has been taken off as well.”
