Hospitality Health relaunches Wellness Charter championing mental health

Hospitality Health has announced the relaunch of its Wellness Charter, described as ‘an essential initiative supporting mental health and wellbeing across Scotland’s hospitality sector’.

The Wellness Charter recognises businesses that foster ‘supportive, inclusive, and open’ workplace environments, where care and respect for employees is at the forefront.

By joining the Charter, businesses pledge to uphold principles that promote mental health, such as providing proactive support for mental health, training managers in mental health awareness, offering resources like Employee Assistance Programmes, and encouraging a positive work-life balance.

Participation in the Wellness Charter allows Hospitality Health to provide resources and guidance for creating healthier, supportive workplaces where employees feel valued.

Certification is then a ‘symbol of leadership in employee wellness’, reflecting a dedication to creating thriving teams and contributing to a wider movement for a healthier, more inclusive hospitality industry.

Hospitality Health’s refreshed campaign to promote the Charter features new illustrations and visuals symbolising the ‘steady, accessible support’ it offers.

There are already 10 Scottish hospitality businesses on board, including Crerar Hotels and Buzzworks, but Hospitality Health is aiming to expand the charter’s reach.

Charity founder, Gordon McIntyre MBE, said: “We are committed to ensuring that no one in hospitality faces mental health challenges alone. Through our Wellness Charter, we hope to inspire more businesses to join us in fostering a culture that puts people first, enabling a healthier, more supportive workplace for all.”

Hospitality Health founder Gordon McIntyre MBE

Crerar Hotels Group chief executive Chris Wayne-Wills said: “Joining the Wellness Charter has helped us to reshape our approach to employee wellbeing, creating a stronger, more engaged team.

“Hospitality Health’s support has been invaluable in making our workplace one where mental wellness is a true priority.”

The relaunched Wellness Charter and refreshed brand identity were brought to life by hospitality brand agency Thissaway, where designer Hannah Whitehead expressed her support for Hospitality Health’s mission.

“Working with Hospitality Health has been incredibly rewarding. We believe mental health deserves visibility across all industries, and we’re proud to create designs that help make support accessible and approachable for hospitality professionals.”

Arden Marketing project-managed all the marketing and campaign creatives for the relaunch, while Impress Print Services Ltd generously provided pull-up banners and collateral.

To learn more about the Wellness Charter and how to participate, contact enquiries@hospitalityhealth.org.uk and visit www.hospitalityhealth.org.uk