FYNE Ales’ farm brewery credentials and rural location on a 4500-acre estate at the head of Loch Fyne provided the inspiration for new branding currently being rolled out across its range of beers.
The Argyll brewery, which was set up by Jonny and Tuggy Delap in 2001, said the new design was created using photography from the farm and is intended to “tell the story of the beer and brewery”.
The new-look packaging was unveiled as Fyne Ales confirmed plans to make its Workbench and Easy Trail IPAs available in 330ml cans, and hopped lager North West available permanently in keg format. It is also rolling out the new branding to 330ml bottles of three limited specials – Remote Parts, Perfect Silence and Mills & Hills; Remote Parts is also available in keg and Perfect Silence in keg and cask formats.
Fyne Ales managing director Jamie Delap said: “We set out to create a new identity that better tells the story of who we are and where we come from, but also reflects our ambitions as a modern, progressive brewery.”