VODKA brand Our/London is now available across the UK thanks to a distribution deal with Hi-Spirits.
The deal, signed last month, sees the Our/London vodka distributed by Hi-Spirits across both the on and off-trade.
Dan Bolton, managing director of Hi-Spirits, said: “Our distribution expertise will make this authentic, premium vodka much more widely available.
“Our/London taps into long-term trends in both the on and off-trade for premiumisation, authenticity, and provenance and consumers’ increasing preference for quality over quantity when enjoying drinks.
“The Our/London and Hi-Spirits team are a great fit and we are excited to work together to increase the brand’s distribution both in London and the wider UK market.”
A wheat-based vodka, described as possessing a “fresh, pure flavour and a fruity note”, Our/London is said to be suitable both on its own or within cocktails and mixed drinks.
It is the brainchild of businesswoman Åsa Caap and four entrepreneurs from Great Works in Sweden; the distillery in Hackney Downs, East London, is said to be one of a global network that sees Our/London produced in micro-distilleries in London, Berlin, Detroit, Amsterdam and Los Angeles, with more to follow.
Our/London partners Neil Chivers and Clive Watson said they were “delighted to be partnering with the Hi-Spirits team” and say they are confident the new distribution deal would lead to “continued growth”.
“From our very first meeting it was clear they understood what we were about and, given their great reputation and existing portfolio, we felt they were best placed to help take our business to the next level,” said Chivers.