Hi-Spirits | Scottish Licensed Trade News

Scottish Licensed Trade News

Demand for quality is no flash in the pan

As 2018 beckons the shift towards premium spirits is set to last, say firms …

It’s just the time for a focus on premium

December could be the best opportunity to encourage customers to trade up …

No need to dream of a light Christmas

Seasonal serves can help maintain gin’s popularity during dark winter months …

A little festive cheer can go a long way

Sometimes minor tweaks to a drinks offer are enough to capitalise on December. …

Make the most of the season

There’s potential to generate extra sales this year, says …

Making a drinks list and checking it twice

Christmas remains a key sales driver but licensees must be prepared, say drinks firms …

Keep a cocktail list in line with the times

MUCH like the seasons, taste in drinks can change throughout the year; what proves popular in the summer may not be selling quite so well as the mercury drops. …

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