Vodka serves fit for the silver screen | Scottish Licensed Trade News

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Vodka serves fit for the silver screen

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Derek Zoolander Cîroc Blue Steel[3]

Cocktail bar chain Missoula has teamed up with Diageo Reserve to create a range of Ciroc vodka cocktails celebrating the life and work of Derek Zoolander, the world’s most famous fictional male model.
Coinciding with the release of Zoolander 2, Missoula venues and other selected Stonegate Pub Company outlets have rolled out two cocktails inspired by the somewhat intellectually-challenged male model character played by Ben Stiller.
Stonegate Pub Company also offered customers the chance to snap up tickets to the blockbuster sequel by tweeting a selfie accompanied with the #BlueSteelSelfie hashtag.
“Zoolander 2 is looking to be one of the biggest film releases of the year and we know that this partnership with Ciroc will go down really well with our customers,” said Alan Armstrong, head of marketing for venues at Stonegate Pub Company.

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