Diageo Reserve | Scottish Licensed Trade News

Scottish Licensed Trade News

Silence is golden for new blend

THE first in a series of special Johnnie Walker releases featuring whiskies from ‘ghost’ distilleries has been launched …

A spirited ambassador

DIAGEO Reserve has appointed Kate Jackson as UK brand ambassador for its premium vodka brand Ketel One. …

Drinks giant backs festival

DIAGEO Reserve brands has been announced as the headline sponsor for the inaugural Edinburgh Cocktail Festival, which got underway today. The month-long …

Bourbon’s new additions

Diageo Reserve has grown its Bulleit Bourbon range with the release of a ten year old edition. The latest addition to the portfolio is designed to capitalise …

Mix things up during the warmer weather

Operators can cash in on demand for high quality cocktails, say spirits firms After the UK was gripped by a heatwave – and even Scotland managed to catch a …

Versatility key to vodka’s success

Spirit stalwart has plenty of opportunity to grow, say firms WHEN it comes to white spirits, gin has been commanding the spotlight in recent times. Coinciding …

Spirits sales in the sky with right offer

A strong range served by well-trained staff is the way to go, firms say PREMIUM spirits are booming at the moment with a new small-batch brand seemingly …

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