‘Tis the season for new serves

Diageo steps up marketing for liqueur brand as Christmas approaches

Cream liqueur Baileys is the focus of a new festive marketing campaign designed to drive consumer awareness of the brand and help licensees maximise sales.

019_Baileys Over Ice
The activity launches this month and continues into December, highlighting the festive message, ‘it’s not Christmas without you’.
The campaign includes TV advertising, out of home and social media activity, plus sampling events at UK shopping centres and Christmas markets. On-trade support comprises the promotion of a number of signature serves, which include the Flat White Martini – a mix of espresso, Baileys and Smirnoff No.21 vodka.
Anna MacDonald, brand director for Baileys in Europe, said: “We want to showcase the versatility of Baileys, from the classic over ice serve, with coffee, or even in an indulgent cocktail such as the Flat White Martini.
“By embracing these serves through menu visibility and staff engagement, licensees will be able to provide their customers with the perfect offering for any occasion.”