Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Lucrative liqueurs stay strong in bars
Versatile category notches up a value of £117 million in the Scottish on-trade AS one of the most varied and versatile drinks categories, speciality spirits …
Brand’s last festive push
DRINKS giant Diageo GB has launched a new global marketing campaign for its cream liqueur brand Baileys. The new ‘Don’t Mind If I Baileys’ campaign aims …
Time to finish your Christmas list
Consumers eager to try new drinks and trade-up this festive season THE lists have been made by now and checked at least twice but there’s still time to make …
Limited edition liqueur brings smashing pumpkin
A Limited edition seasonal variant of cream liqueur Baileys has been launched for autumn. Baileys Pumpkin Spice is described as a blend of Baileys Original …
‘Tis the season for new serves
Diageo steps up marketing for liqueur brand as Christmas approaches Cream liqueur Baileys is the focus of a new festive marketing campaign designed to drive …
The spirits of Christmas
Cocktails and food pairing take centre stage in winter campaign Drinks giant Diageo has launched a cocktail-focused campaign targeted at driving spirits sales …
Christmas cocktails
Harveys Mulled Apple and Winter Spice Ingredients (serves six) 200ml Harveys Bristol Cream 500ml pressed apple juice Six cloves 50g vanilla sugar Method Slowly …
Chocolat Luxe team celebrates
DIAGEO has unveiled the winners of its latest Marketing Excellence Awards (MEA). The annual event rewards the most creative and effective European marketing …
Baileys back on TV with festive ad
CREAM liqueur brand Baileys is back on TV in the run-up to Christmas with its first festive ad in five years. A retelling of The Nutcracker ballet, the advert …
