SHS Drinks has launched a digital marketing campaign for its RTD brand WKD which encourages consumers to share content during the summer months.
Under the theme of ‘The Summer of Bruv’, the 12-week social media initiative invites consumers to capture images of the brand in a summer setting and create a WKD take on the traditional seaside postcard. Consumers can then upload these pictures via Instagram and Twitter to enter into a prize draw.
At the end of each month participants can win a number of ‘Summer of Bruv’ prizes, while two entrants will win the grand prize of a trip to Ibiza for the season’s closing party in September.
Debs Carter, marketing director for alcohol at SHS Drinks, said: “Social media is a really key part of our consumers’ lives – WKD has almost 286,000 Facebook followers. This whole campaign plays to some real brand strengths – namely it’s about mates, having fun, and making your voice heard.”
Further on-trade support for the brand includes the launch of two new cocktail vessels and a series of recipes using WKD Blue, Red and Iron Brew. SHS Drinks aims to distribute more than 12,000 cocktail jugs and 15,000 tins to UK bars.