Woodford Reserve | Scottish Licensed Trade News

Scottish Licensed Trade News

The giant overshadows

SALES of imported whiskey showed little fluctuation over the past year in terms of overall takings for pubs and bars. What is underlined by the figures is that …

Whiskey vision to boost spirit sales

Drinks firm Brown-Forman has unveiled a new initiative to promote American whiskey in the on-trade. The ‘American Whiskey Vision’ aims to demystify the …

US whiskey is a Jack of all trades

Appealing to different consumer groups and tastes is key for Brown-Forman COVERING a range of different flavour profiles and price points is the key to a …

American tale for Scots bartenders

Consumers embracing US whiskies, says BBFB SCOTTISH consumers are broadening their horizons and experimenting with more American whiskies than ever before, …