CGA | Scottish Licensed Trade News - Part 6

Scottish Licensed Trade News

Clear strategy to grow vodka sales

Premium and flavoured products driving category, firms say PROMOTING premium brands as a trade-up can help operators boost sales of vodka, according to brand …

Beers bring a world of opportunities

Trade urged to take a global view of category as sales boom in pubs OPERATORS who have yet to take a global view of the beer category could be missing a trick. …

Operators urged to give more soft focus

Category shouldn’t be considered the poor relation, as Dave Hunter reports. IT’S time for licensees to get serious about soft drinks and ensure they have a …