And there’s been plenty of activity in both the on and off-trade throughout the year to keep Tennent’s at the fore of consumers’ minds.
More recently, C&C Group turned its focus to beer quality, with the rollout of its TLC programme, which aims to improve the quality of pints poured across the country.
Molson Coors-owned Carling retains its place as the second most popular lager in the Scottish on-trade, while Italian lager Peroni Nastro Azzurro, which was sold to Japanese drinks firm Asahi as part of the merger between AB InBev and SABMiller in 2016, retains its number three spot.
Peroni Nastro Azzurro
Stout holds firm
IT’LL come as no surprise to anyone in the trade that Guinness remains the number one stout, with the Diageo-owned brew accounting for a whopping 92% of stout ordered in Scotland’s pubs and bars.
March of the Penguins
Ale: More of the same
ALE remains the third most valuable category to Scotland’s on-trade, despite a small decrease (4%) in overall sales to £225 million.
The top five brands remain unchanged from last year, with Belhaven Best retaining its spot as category leader – and the nation’s sixth best-selling alcohol brand, which means Deuchars IPA, John Smith’s, Caledonia Best and Brewdog Punk IPA remained the second, third, fourth and fifth most popular ales in Scotland’s pubs and bars, respectively.
Brewdog Punk IPA