There’s still room to grow spirits stalwart
Scottish trade staple shows premium potential, say drinks firms DESPITE another strong year for the likes of gin and craft beer, which continue to move from …
Vodka gets a fresh citrus twist
SWEDISH vodka brand Absolut has had its flavoured range broadened with the introduction of a new lime variant. Parent firm Pernod Ricard has launched Absolut …
Top tips to help the trade ramp up sales
Pernod Ricard releases five-year blueprint for on-trade operators THIS summer is the ideal time for operators to kick-start a simple three-step plan and unlock …
Mixing drinks with pride
Swesdisk vodka brand Absolut is available in a ‘remixed’ bottle as part of an ongoing campaign in support of the LGBT community. Pernod Ricard, the …
Drink up with Andy
THE firm behind Swedish vodka brand Absolut has released a game to celebrate its limited edition Andy Warhol bottle. The collaboration, with games firm …
Drinks app aims to inspire
ABSOLUT Vodka is targeting iPad users with a new cocktail application called Drinkspiration Home Edition. The application, which can be downloaded for free …
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