Shloer ready for on-trade bow
Soft drinks brand will focus on family pubs and restaurants
SHLOER, the adult soft drinks brand, is launching into the on-trade this summer as it...
East Lothian pub sets sail on beer voyage
Food and beer matching going down a storm at North Berwick’s Ship Inn
A NORTH Berwick pub has cemented its status as a world beers...
Brewer embarks on a journey of discovery
Miller Brands launches new effort to help operators make the most of world beers – one of the drinks industry’s fastest growing categories
THE world...
Energy drink eyes the ladies
ENERGY drinks brand Rockstar is targeting women with the launch of a new low-calorie flavour.
Rockstar Pink is a sugar-free alternative to regular energy drinks...
Striking a world beer balance
Matching brews with food key to driving sales, suppliers say
STRIKING a balance between established and lesser-known brands is key if operators are to maximise...
Ads aim to set new Standard
RUSSIAN Standard is back on TV screens this summer.
Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of...
Cider takes seasonal approach
SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range.
Kopparberg with Raspberry is designed to meet what’s said to be...
Irn-Bru to reach new heights?
Consumers can win sunshine holiday through new promotion
SOFT drinks giant AG Barr reckons sales of Irn-Bru could reach new heights this summer thanks to...
Drinks app aims to inspire
ABSOLUT Vodka is targeting iPad users with a new cocktail application called Drinkspiration Home Edition.
The application, which can be downloaded for free from iTunes,...
Beefeater brings new gin to market
CHIVAS Brothers has launched a new limited edition Beefeater gin in time for summer.
Developed by master distiller Desmond Payne, Beefeater London Market Gin was...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
