Greene King invests in cask beer with launch of 4.5 gallon pins
With the lingering effects of the pandemic and the cost-of-living crisis leading consumers to drink out less frequently, GK believes that the introduction of pins containing 36 pints per unit – half the size of the industry standard 9 gallon container – will help reinvigorate trade.
Bacardi announces £15m expansion plan for Aultmore Distillery
Aultmore is currently celebrating the 125th anniversary of going into production back in 1897, when it was founded by Morayshire businessman and philanthropist, Alexander Edward.
Mexico comes to Glasgow for first ever tequila festival
The inaugural Copita Mezcal and Tequila Festival takes place at The Briggait on 29th April, with organisers pledging the event will be ‘a far cry from tequila slammers in a dive bar of a Friday evening’.
The Sassenach – an Outlandish whisky choice for Burns Night?
THE PROSPECT of toasting the Scottish bard with a dram named after the English may seem heretical, but Outlander star Sam Heughan’s new whisky brand is more Scottish than its name suggests.
WKD to benefit from 2023 double-date with Love Island
Sales of WKD are at a ten-year high, with the brand standing as the no.1 RTD in both the on-trade and take home. Meanwhile Love Island has become a cultural phenomenon, justifying the inclusion of two separate series in a single year, with WKD as ‘Official Alcohol Partner’ for both.
‘Tongue in cheek’ drinks marketing falls foul of industry watchdog
COMPLAINTS against a number of alcoholic drink brands have been upheld by the industry’s independent regulator, the Portman Group.
Holyrood Distillery looks forward to summer fun
EARLY BIRD tickets are now on sale for The Mash Up festival at Holyrood Distillery, taking place from the 2nd to 4th June 2023.
Tomatin declared Sustainable Distillery of the Year
The Distillery is working with fellow members of the Scotch Whisky Association towards achieving the ambitious target, for the industry, of having net zero emissions in operations by 2040.
Guinness 0.0 is now available across the On Trade
Since its launch last year, Guinness 0.0 has become the fastest growing non-alcoholic beer in the Off Trade.
Students get a lesson in the art of whisky blending
Ian Macleod Distillers, the company behind the Glengoyne and Tamdhu single malts, had an eye on the future of the whisky industry when it collaborated with students from Heriot-Watt University for a special limited-edition bottling.