Captain Morgan’s activity sets sail
SPICED rum drink Captain Morgan’s is the focus of a new marketing campaign.
The ‘Gone’ advert returned to TV screens last month as part of...
Rum drinkers show experimental side
Scots consumers show thirst for new styles and serves, as Dave Hunter reports
BARTENDERS’ long-standing affection for rum seems to be rubbing off on consumers.
Spirits...
Cider still apple of the trade’s eye
Category expected to go from strength to strength as new research predicts sales will top £3.7 billion in next five years. Gillian McKenzie reports
IT’S...
Firm presses ahead with relaunch
CIDER maker Aston Manor has unveiled a new look for its Kingstone Press range.
The new design is said to have a stronger brand identity;...
Cream liqueur debuts new look
CREAM liqueur Baileys has been relaunched in a new-look bottle.
The new design, which is being rolled out across all variants of Baileys from this...
Cider goes back to the beginning
Bulmers on TV screens as part of new marketing campaign
BULMERS is back on TV screens as part of a new marketing campaign.
Titled In the...
CCE cuts the calories in Sprite
SOFT drinks giant Coca-Cola Enterprises has cut the number of calories in Sprite by a third as part of a series of measures designed...
Whiskey Cask makes a return
EDINBURGH beer firm Innis & Gunn has brought back its limited-edition Irish Whiskey Cask beer as part of a new series of seasonal releases....
Beer buddies up with bourbon
A NEW bourbon-flavoured beer has been launched by Global Brands.
Buddy’s, named after 20th century Michigan character JW Buddy, is brewed to a recipe licensed...
Energy boost for new Red Bull Editions
RED Bull is set to launch a new marketing campaign to promote its three flavoured energy drinks.
Recently-launched Red Bull Editions, comprising cranberry, lime and...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
