The new design is said to have a stronger brand identity; a new can format has been introduced for the off-trade, while a 500ml glass bottle has been added to the range alongside the 660ml glass and 500ml PET bottles.
Managing director Gordon Johncox said the relaunch of Kingstone Press comes after the cider maker expanded the production capacity of the business. “In refreshing the look of the brand we are reflecting the fact that Kingstone Press is an authentic English cider with the visual cues as well as the taste to appeal to real cider drinkers,” he said.
“We are so confident that this brand has a major role to play in our portfolio and future growth that we are c
ommitting a record investment in support of Kingstone Press.
“We are developing activation plans across all channels of distribution to create opportunities for retailers and to maximise the consumer exposure from our investment.
“With the combination of brands, people and infrastructure we now have, Aston Manor is a quality business.”