A festive blipp on the radar for cider brand
MAGNERS’ parent company C&C Group has relaunched the brand’s ‘Blippar’ promotion ahead of Christmas.
The activity, which runs until the end of January, encourages pub...
New anCnoc single malt released
THE firm behind anCnoc whisky has released a limited edition 18 year old expression of the Highland single malt.
Matured in Spanish oak ex-sherry casks...
Games gold for Famous Grouse
SCOTLAND picked up another Commonwealth ‘gold’ when The Famous Grouse Commonwealth Games single malt was named one of the winning whiskies in Jim Murray’s...
A taste of smoky mist
BURN Stewart, the firm behind Bunnahabhain, has unveiled a limited edition expression of the single malt.
Bunnahabhain Ceòbanach, which means ‘smoky mist’ in Scots Gaelic,...
Balance is key to Christmas ale sales
Brewers say the right range of quality product can pay off this season
WITH the Christmas lights switched on in town centres across Scotland, the...
Ring out the tills for Christmas
Operators have a chance to earn extra revenue as celebrations increase trade
CHRISTMAS nights out tend to be feel-good occasions when consumers are prepared...
Coke spreads a little happiness
Festive TV campaign begins as Xmas trucks hit streets
COCA-Cola Enterprises has launched a festive TV campaign as its Christmas trucks hit the streets...
A sip of the season will go down well
Festive ales can bring a spike in sales in coming weeks
A GOOD ale offer can pay dividends for life, not just for Christmas, but...
Soft sell aims to spread the joy
SOFT drink brand J2O is the focus of a major new marketing campaign.
Titled ‘there’s joy in the blend’, the £2.3 million campaign centres on...
Marketing pays off for brewer
Ads and sunshine credited with boosting beer sales
MILLER Brands has credited its marketing initiatives and good weather over the summer as contributing to its...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
