A shot in the arm
Liqueur brand sends army of sampling staff into on-trade for freshers’ week
Face the music
WKD is encouraging consumers to ‘bring the party’ this summer as it aims to drive incremental sales with a new comprehensive marketing drive.
Island trail shines light on whiskies
Those on the route will be able to take in some of the islands’ most iconic sites, such as the Cuillin on Skye .
Freshers’ week can win over new fans
Students can be turned into repeat customers with great, themed nights out
Pub giant to cut prices for a day
PUB giant JD Wetherspoon is to cut the price of food, soft drinks and hot drinks in its Scottish pubs by 7.5% on Tax Equality Day
Cider’s glass act
Magners Dark Fruit cider has been launched in glass bottles .
Producer can move forward
Dunbar’s Thistly Cross on course for biggest year .
Brewer running free
Available in 500ml bottles, the certified gluten-free brew joins the core range of craft beers produced by Merchant City Brewing Company .
Gin is berry inspired by Fife
The gin’s taste is described as tart and bitter at first with notes of rich fruit and a sweet and aromatic finish “balanced by a coastal mineral flavour” .
New addition of old whiskies
Highland distillery springs into action with four malts .
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
