Westons Cider has unveiled a ‘bold new identity’ for its Stowford Press in a push for fresh growth across the on-trade.
Now rolling out nationwide, the refresh aims to strengthen Stowford Press’ premium positioning, delivering ‘instant stand-out’ at the bar, and exerting a stronger pull on modern cider drinkers.
More than 2500 taps will be retrofitted over a six week period, marking one of Westons’ biggest rebrands in recent years. The striking new tap handles and font lenses, distinctive POS, and contemporary glassware is intended to make Stowford Press ‘instantly recognisable’ at every touchpoint.
“This refresh is a game-changer for Stowford Press in the on-trade,” said Martyn Jones, sales director at Westons Cider. “We’re putting a modern, premium identity front and centre, making the brand impossible to miss at the bar.
“That visibility and confidence translates directly into stronger sales for our customers.”
The new look is said to combine modern cues with Stowford’s Herefordshire roots, communicating that 100% of its apples are locally sourced while retaining the press design that signals authenticity.
True to the brand’s ‘Refreshingly Real’ ethos, the design seeks to balance heritage with a modern edge – reassuring loyal fans while capturing the attention of a new generation of cider drinkers.
With Stowford Press now pouring in over 6500 outlets nationwide, Westons said that operators can ‘be confident they’re stocking a cider that delivers on taste, entices drinkers, and strengthens rate of sale’.
Further trade and consumer investment is planned to fuel the brand’s momentum into 2026.
