Cider producers press ahead with more formats and new flavours
CIDER’S successive years of growth are set to extend into 2019, after continued innovation in the category has seen more consumers seeking out the drink in its increasing number of flavours and formats.
And the big players in cider are continuing to join the dark side.
If further proof was required of the burgeoning demand for fruit cider, it can be found in the success story of Strongbow Dark Fruit.
The drink has led the charge of fruit ciders taking over taps in bars and became the third-largest cider brand in Scotland’s pubs in the process.
Kopparberg has responded to this demand by the introduction of its draught variant Kopparberg Black, a 4% ABV apple cider with blackcurrant and blackberry flavours.
Anthony Clarey, the firm’s on-trade sales director, said the public’s thirst for fruit cider is one to be capitalised on.
He said: “Fruit cider is a large part of a consumer’s [drinks] repertoire.
“To maintain growth it is important that an operator’s range includes both packaged and draught cider.”
New Zealand-born Old Mout Cider is also set to grow the presence of its draught fruit cider next month (see drinks news page 14).
The desire for better low-ABV choices in licensed venues was also reflected within the category.