JACK Daniel’s has paired up with Coca-Cola to launch a co-branded version of the legendary Tennessee whiskey’s pre-mixed Jack and cola.
Although the Jack & Cola RTD was introduced more than 30 years ago, the new product marks the first time the name of the soft drinks giant has appeared on the can.
The new design prominently features the logos of both brands – Coca-Cola and Jack Daniel’s Old No.7, respectively.
The co-branded can was introduced first in Mexico late last year and is being rolled out across the world throughout 2023.
Marshall Farrer at Jack Daniel’s parent company, Brown-Forman, said: “We are thrilled that Jack Daniel’s and Coca-Cola RTD is expanding to new markets, delivering the unique taste that was made to set the standard for bar calls around the world to our fans in Europe.”
Nikos Koumettis of The Coca-Cola Company, said: “Jack Daniel’s and Coca-Cola RTD was born ready to be a fan-favourite, boldly bringing our flavours together to form this iconic pairing.
“Both of our brands are inspired by our fans’ endless innovation in mixing the best, to get the best, and we can’t wait for them to give this a try.”
