2023: the year when moderation will go mainstream

With over half of all UK adults planning to moderate their drinking, 2023 will be the year that ‘moderation goes mainstream’.

So says Luke Boase, founder of Lucky Saint, which is now the UK’s #1 independent alcohol-free beer brand, and has its sights firmly set on claiming a permanent spot amongst the nation’s draught taps.

Mr Boase noted the growing popularity of Dry January: “Eight million Brits took part in 2022 and we expect to see 10 million participate in 2023.

“Our ambition at Lucky Saint is to become the world’s defining alcohol-free brand and one of our key focusses is draught. We believe the greatest reward of drinking is the social connection, not the alcohol – the pinnacle being a pint with friends.

Luke Boase of Lucky Saint

“We’re already in 450 pubs on draught and we’re looking to significantly increase our draught listings next year.”