BEAM Suntory will raise a glass to bartenders around the world tomorrow with a series of online events to mark World Bartender Day.
The #CheerstoUs Instagram Live sessions, through Beam Suntory’s engagement platform, The Blend, will feature bartenders from the around the world, each discussing what it takes to make it in the profession and sharing examples of their own successes, failures and progress.
Participating bartenders include Leo Robitschek of NoMad in London, Vasilis Kyritsis of The Clumsies in Athens, Moe Aljaff of Two Schmucks in Barcelona, Carina Soto of Candelaria in Paris, and Canadian bartender Kelsey Ramage.
The sessions will also encourage bartenders to sign up to The Blend Connects, a new mentorship programme designed to support bartenders through one-to-one support.
The virtual sessions will begin on The Blend’s Instagram page at 12pm tomorrow (24th February).
Meimi Sanchez, senior brand manager at The Blend Global, said: “At The Blend, we live by our ethos of ‘By Hospitality, For Hospitality’ and this World Bartender Day we’re creating a collective moment of celebration for the immensely rewarding career of bartending whilst investing in the future of the industry with the launch of The Blend Connects. Here’s to bartenders across the globe!”