Brewgooder and Social Bite join forces for a good cause
Social Bite’s Festival of Kindness looks to gather donations of cash and gifts to support homeless people across the UK throughout the festive season.
The organisation, which operates cafés in Edinburgh, Aberdeen and Glasgow and a restaurant in Edinburgh, aims to provide 300,000 meals to homeless people through the initiative.
In support of this goal Brewgooder has introduced Christmas packaging across its range informing consumers how to donate to their nearest foodbank.
The brewer is also encouraging customers placing orders on its website to add a £5 meal voucher for Social Bite, with Brewgooder pledging to match all donations.
The campaign sees Brewgooder co-founder, Alan Mahon, reunite with Josh Littlejohn, who founded Social Bite with Alice Thompson in 2012.
Mahon worked at Social Bite in 2013, before going on to found Brewgooder. A certified B Corp – meaning the business has committed to tackling social and environmental issues – Brewgooder has helped to provide over 100 million litres of fresh water to communities in developing countries. Its range includes a 4.5% ABV lager, a 3.7% ABV session IPA and a 3.9% ABV tropical pale ale, as well as various collaborations with other breweries.
Mahon said the aim of the festive partnership with Social Bite is to “provide food for those who need it most over the festive season”.
“I was involved in the very first Christmas meal drive back in 2014, and Josh has been an inspiration to me throughout the Brewgooder journey, so to be able to do something to support them is very special to me,” said Mahon.
Having launched with a single café in Edinburgh in 2012, Social Bite now operates cafés in Edinburgh, Aberdeen and Glasgow as well as a restaurant, Vesta, in Edinburgh.
In addition to raising money and providing fresh food and drink for the homeless, the organisation also employs homeless people at its sites, helping them to get back on their feet.
Its endeavours have attracted support from high profile individuals including Leonardo DiCaprio, George Clooney and the duke and duchess of Sussex.
“It’s great to have Alan and his team’s support for our Festival of Kindness,” said Littlejohn.
“We’ve worked together closely on so many projects in the past but this is the first time Social Bite and Brewgooder have come together in a campaign and I am excited to see where it goes.”