DOUGLAS Laing & Co, the independent bottler and distiller, is honouring the country’s health workers with a special charity edition of its Big Peat whisky brand.
The Big Peat Heroes edition is a marriage of single cask single malts from Islay, which has been bottled at 48% ABV without colouring or chill-filtration. Only 1500 bottles have been released, with proceeds helping to fund a bulk donation of hand sanitiser – worth £10,000 – to a chosen charity.
Consumers will be able to nominate which charity receives the sanitiser by voting via a QR code on the side of the pack as well as through the brand’s social media channels, with nominated charities including Marie Curie, Hearts & Balls and Erskine.
“When our board met to establish our priorities for 2021, we unanimously agreed that we are focused on making tangible contributions to the UK’s recovery from recent catastrophic events,” said Douglas Laing marketing director, Cara Laing.
“We gathered our wider team on a Zoom call and between us, we came up with a number of initiatives – from donating to the Ben Society in support of the recovery of Scotland’s licensed trade, to offering our warehouse space for mass-vaccinations – plus Big Peat’s Heroes commemorative bottling.
“Every single individual in key worker roles deserves to be honoured, and this limited edition bottle is designed to do exactly that, by donating a substantial volume of hand sanitiser to a charity chosen by our consumers.”
