Pernod Ricard publishes guide for publicans ahead of reopening


PUB and bar operators preparing to reopen their venues after almost three months in lockdown have a new resource at their disposal from Pernod Ricard UK.

The Back To Work in the New Normal guide was curated by the drinks company’s brand engagement and advocacy team and provides guidance on how to reopen venues safely, how to serve drinks in accordance with health and safety regulations and looks at the ways lockdown has impacted consumer needs. The guide also analyses consumers’ drinking habits and lifestyle changes during lockdown and which recent off-trade trends could help those working in the on-trade.

Dan I’Anson, brand engagement and advocacy manager, said: “We recognise the on-trade sector is getting ready to face an uncertain future and that there are many new challenges to overcome by operating in the ‘new normal’. Our guide has been designed with that in mind and provides practical solutions, with tips from some of our industry’s best and brightest bartending talent on how to rebuild and rebound, including Megs Miller from FAM and Clint Ghent from Revolucion de Cuba. It’s time to look forward and work together to rebuild and rebound.”

Click here to view the Back To Work in the New Normal guide.