QUINTESSENTIAL Brands has launched a new Irish cream brand which is said to be equal in calories to a gin and tonic.
Made from whey spirit, the 12% ABV drink is available in two flavours – Peanut Butter and Toffee Popcorn – and contains 55 calories per 25ml serve.
Said to be best-served on the rocks or in cocktails, the drink is also gluten-free.
Caroline Daly of Quintessential Brands said: “There’s so much potential in the cream category for a brand to deliver what the consumer is looking for and to reflect the changing needs.
“Research shows consumers are looking to enjoy themselves and whilst they don’t want to overdo it on the calories front, they want great tasting drinks made from the finest ingredients.
“Skinny Moo provides the best of both worlds – great taste without any more calories than a gin and tonic, and lower alcohol levels; so, ultimately, consumers can have their cream and drink it.”