GIN brand Greenall’s is sporting a new look thanks to a packaging revamp.
The new Greenall’s bottle is said to have been designed to highlight the brand’s heritage, taking inspiration from the gin bottles used in the 1700s.
The new-look packaging will run across Greenall’s full portfolio in the UK.
Enzo Visone, executive chairman and co-founder of Quintessential Brands, the firm behind Greenall’s, said the company is “continuing to see exciting growth in the gin category” and wants to “ensure our packaging reflects the rich history as well as the outstanding quality of our gin”.
“Greenall’s is the benchmark of excellent gin and we feel it is important for consumers to hear and see our story and know they can trust the quality of our gin; the new bottle design helps us achieve this,” said Visone.