CARLSBERG UK has turned to the history books for the launch of an on-trade exclusive beer.
Carlsberg 1883, a Danish-style dark lager, is brewed using the original strain of pure lager yeast identified by Dr Emil Christian Hansen at the Carlsberg laboratory in Copenhagen in the 19th century.
It is described as having a fresh aroma of malt and caramel with a “sweet-biscuit body”.
“We’re proud of the role Carlsberg has played in the history of brewing,” said Liam Newton, vice president of marketing for Carlsberg UK.
“Carlsberg 1883 celebrates the discovery of the purified yeast strain that was shared with brewers worldwide to secure the consistent qualities of beer, as we know it today.
“The beer market has changed dramatically in the past few years, let alone since 1883, so it is important that brewers like ourselves demonstrate the quality of our beers and the dedication of our brewers and ultimately help create reasons for beer drinkers to visit the pub.”
Carlsberg 1883 will be available to the on-trade until June.
