Pernod Ricard is once again celebrating the links between wine and art with the launch of the latest limited edition bottle for Campo Viejo.
The firm has teamed up with Madrid artists Okuda and Remed to produce a colourful new bottle design for the fourth iteration of the Reserva Art Series.
Vicky Hoey of Pernod Ricard said: “Previous limited edition bottles have driven uplifts of up to 30% in sales over their respective campaigns, so we’re confident that the fourth Reserva Art Series bottle will capture the imagination.
“This year, Okuda and Remed have gone back to the brand’s roots and created a piece of art that connects strongly with our heritage in Rioja, depicting the sculpture ‘A Bridge Between Sky and Earth’ that was unveiled on the Campo Viejo vineyard in 2013.”
