A summer serve | Scottish Licensed Trade News

Scottish Licensed Trade News

A summer serve

Posted on by in Vodka

CÎROC’S first limited edition seasonal variant has been launched in time for summer.
Parent firm Diageo extended the vodka range with the launch of Cîroc Summer Colada – a blend of pineapple and coconut flavours that is said to emulate the classic flavours of the Pina Colada.

Cîroc Summer Colada is packaged in a white bottle, embellished with metallic accents, including a golden orb as part of the logo.

To support the launch of the limited edition variant, a number of suggested serves have been released, including the Cîroc Colada (pictured); it comprises 50ml Cîroc Summer Colada, 50ml pineapple juice, 10ml lime juice, and is said to be best served in a tall glass with crushed ice and a pineapple wedge to garnish.

Nick Temperley, head of Diageo Reserve GB, said Cîroc “is performing exceptionally well in both the on and off-trade”. “The new expression, Cîroc Summer Colada, will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise,” he said.

Share this SLTN article