The firm behind Orangina has given the fruit soft drink brand a packaging overhaul to ensure it’s suitably attired for the summer season.
From May, 420ml bottles of Orangina will be available in ‘Bikini and Trunk’ packaging for a limited time. The design of the limited edition bottle makes use of the Orangina bottle shape to create a range of summer outfits.
Further support for Orangina this summer will come in the shape of a marketing campaign which will see the brand appear across outdoor advertising as well as through a range of “experiential” and sampling activities.
Jamie Nascimento, head of marketing for Orangina and Ribena at Lucozade Ribena Suntory, said the firm is “ambitious with Orangina” and “always looking for ways to push creative boundaries”.
“We want our customers to continue to enjoy Orangina and believe our limited edition packaging will create even bigger and better stand-out,” said Nascimento.