Soft drink set to shake things up

Soft drink brand Orangina is the focus of a new marketing campaign following its launch in the on-trade earlier this year.

Orangina ad

Running across video-on-demand and cinema, the ‘Life is Flat Unless You Shake It’ ad campaign features the 250ml glass bottle, which was launched in the on-trade in May, and promotes the “ritual shake” of the bottle and the soft drink’s “zesty taste”.

The campaign, which carries the tagline ‘your nose tells you it tastes sparkly’, also includes on-trade point of sale material and experiential activity.

Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory Ltd, said: “We have had a great reaction from consumers to the news that Orangina is back and this campaign will ensure we are continuing to spread the word and in addition drive footfall for retailers and the on-premise channel.”