Shaken not stirred


Orangina ad
Soft drink brand Orangina is the focus of a new marketing campaign following its launch in the on-trade earlier this year.

Running across video-on-demand and cinema, the ‘Life is Flat Unless You Shake It’ ad campaign features the 250ml glass bottle, which was launched in the on-trade in May, and promotes the “ritual shake” of the ‘bulby’ bottle alongside the soft drink’s “zesty taste”.

The campaign, which carries the tagline ‘your nose tells you it tastes sparkly’, also includes on-trade point of sale material and experiential activity.

Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory Ltd, said: “We have had a great reaction from consumers to the news that Orangina is back and this campaign will ensure we are continuing to spread the word and in addition drive footfall for retailers and the on-premise channel.

“Orangina is all about having fun and is a premium treat for those actively seeking out small pleasures that make any day feel a little different. The overall campaign has been designed to reflect this.”