Diamonds are a vodka's best friend | Scottish Licensed Trade News

Scottish Licensed Trade News

Diamonds are a vodka’s best friend

Posted on by in Vodka

A VODKA that’s said to be made using a diamond dust filtration system has been launched in the UK.
Three Sixty vodka is made from 100% wheat and is four times distilled using a diamond dust filter, which is said to remove more impurities, resulting in a “light-bodied and seamlessly smooth tasting vodka”.

The bottle features a diamond-style design and velvet label with silver embossing, and has been designed to boost visibility on the back-bar.

Paul Ferguson, operations director of importer and distributor Proof Drinks, said: “We have been looking for the right product to tackle the highly competitive vodka category with.

“Three Sixty’s unique diamond filtration process and stand-out bottle gives us the brand and the liquid to make a real impact and add another market to the brand’s incredible international success.

“As with all of our brands, we see Three Sixty as delivering truly premium quality liquid at a price that makes it accessible.”

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