Aviation Gin campaign crosses the pond to support trade

The American gin brand is owned by actor Ryan Reynolds

AVIATION American Gin, the brand owned by actor Ryan Reynolds, has flown its #TipYourBartenders initiative to British shores to support bartenders amid the coronavirus pandemic.

Originally launched in America, the scheme will see 30% of UK online gin sales donated to industry charity The Drinks Trust until May 31. Bottles of the gin must be purchased through the brand’s UK distributor Proof Drinks’ website or The Whisky Exchange to qualify.

Ross Carter, chief executive of The Drinks Trust, said: “We are receiving unprecedented demand for our services at this time. The financial concerns caused by loss of work can seriously impact an individual’s mental health and we’re working with experts in both HR and wellbeing to help give actionable advice to all members of the on trade. We’re grateful to Aviation Gin for its support during this tough period for our industry.”