A premium apparition | Scottish Licensed Trade News

Scottish Licensed Trade News

A premium apparition

HERBS, roots and spices are at the heart of a new product from liqueur producer Mast-Jaegermeister, targeted at high-end venues.

• Jägermeister brand ambassador Florian Beuren with Manifest.

Available from this month to select bars, restaurants, hotels and clubs, Jägermeister Manifest is based on the herbal liqueur brand’s original recipe but with the addition of 56 botanicals.
Tasting notes for the 38% ABV liqueur describe it as full-bodied with a “robust mix of flavours”, including “notes of rich oak, sweet aniseed and dried fruit, which give way to subtle spices and vanilla extracts”.
Nicole Goodwin, marketing director at Mast-Jaegermeister UK, said the new product launch reflects the firm’s “leadership in herbal and investment in the growing premium spirits category”.
“In recent years, we have focused on developing close-working, long-term relationships with the UK’s top bartenders and trade partners to tap into the huge opportunity the herbal liqueur market represents,” said Goodwin. “Jagermeister Manifest brings something original to market whilst embracing Jägermeister’s core values which is to provide versatility, quality and craft to the spirits world.”

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