Christmas creative returns to target young adults in December
THE firm behind herbal liqueur Jägermeister has brought its Craft the Moment festive campaign back to TV screens in time for Christmas.
The campaign, which originally ran over the 2015 festive season, went live late last month and the firm claims it will be seen by 4.3 million 18 to 34 year old men.
The festive season is incredibly important for both our brand and our customers.
The advertisement highlights the brand’s 2cl miniature format, which Mast-Jäegermeister UK said has “outperformed expectations in both the on and off-trade since the previous TV campaign”.
The TV advert has appeared in various prime-time slots including during The Walking Dead on Fox and Sky Sports’ coverage of Manchester United vs West Ham.
And another 400,000 consumers are being targeted via adverts on YouTube as the firm trials new digital platforms.
Marketing director at Mast-Jäegermeister UK, Nicole Goodwin, said that with Jägermeister typically seeing a 47% uplift in sales throughout December versus the rest of the year, it is important that the brand is able to “cut through the noise with our marketing activity”.
Commenting on the advert itself, Goodwin said it showcases “the attention that goes into making our herbal elixir and the friendship it celebrates”.
The Craft the Moment campaign
will also be on display across the London Underground and a cinema campaign aims to reach a further 500,000 people.