Brewer launches new dispense format in UK on-trade
DANISH brewer Carlsberg is rolling out a new dispense system to bars and restaurants which it claims will lead to a “step-change in the availability of quality draught beer” in the on-trade.
Carlsberg’s DraughtMaster is said to offer a compact solution for venues with limited space to stock premium draught lagers and craft beers.
The brewer said it has spent ten years developing the new piece of kit, which only requires water, a power supply, drainage and space for installation to use.
Benefits include fresher beer, higher yield and easier cleaning.
DraughtMaster is said to include a specialist air compression system which keeps the liquid out of contact with oxygen, giving the beer a shelf life of 31 days.
Per Svendsen, vice president for the on-trade at Carlsberg UK, said the DraughtMaster is “one of the biggest innovations in the on-trade for decades” representing a “game -changer for venues serving low to medium volumes of beer”.
“The system delivers multiple benefits including fresher beer, higher yield, easy cleaning and the opportunity to offer more choice to consumers in the on-trade,” said Svendsen.
“Furthermore, we will now finally remove the hassle of CO2 cylinders and empty kegs.
“We are committed to providing our customers with the latest technology to support their businesses.
“DraughtMaster is a proven Carlsberg initiative and is currently operating in 16 countries around Europe including Italy – a market where 90% of Carlsberg products poured in the on-trade now use DraughtMaster technology.”
The current Carlsberg UK DraughtMaster portfolio comprises Poretti 3, Poretti 9, Carlsberg Export, Shed Head and Grimbergen Blonde, with more brands scheduled for release in the format in 2017.
These include the Brooklyn Brewery craft beer range, which will be available in DraughtMaster format from January 2017.