THE firm behind Corky’s Schnapps has unveiled a new look for the brand alongside a marketing campaign which aims to promote the new identity.
Key to the revamped look is sleeved bottles; the new sleeve covers the entire body of the bottle, making use of “vibrant eye-catching colours” in order to “stand out and make a real impact when displayed on the back-bar”, according to parent company Global Brands.
Corky’s new metallic look has been rolled out across the entire range, and also features a small partition through the label to showcase the liquid; some of the variants contain edible glitter.
The new visual design will be supported by a point of sale kit, which consists of posters, screen media, bar runners and back-bar displays to further showcase the fruit alcoholic mixed drink’s new look.
Corky’s new-look packaging follows on from a raft of marketing activities focusing on the schnapps brand throughout 2016.
Earlier this month, the Corky’s team was on hand as the brand sponsored Liverpool Fashion Week, while last month brand owner Global Brands brought some sparkle to events across the UK through promotional activities supporting the Corky’s Glitter range.
Further support for the Glitter range comes in the shape of a partnership with creative group The Confetti Crowd for a cocktail making collaboration on social media.
The Corky’s Schnapps range of 15% ABV fruit-flavoured mixed drinks consists of Sour Apple and Sour Cherry, as well as the Blueberry Glitter, Mango Glitter and Raspberry Glitter variants.