Aiming to lift some spirits

Britvic relaunches its portfolio of mixers and juices

Soft drinks firm Britvic has unveiled a complete refresh of its Mixers and Juices portfolio.
The firm revealed a new bottle design across the range which it said emphasises the brand’s “classic British heritage”.

The redesign also includes a new 200ml format, which the drinks firm said will allow it to cater to both single and double measures; as well as this, Britvic Mixers and Juices are available in 125ml bottles and 150ml cans.
Alongside the new design and format, the firm has refreshed its Indian Tonic Water with a new, reformulated recipe.
The changes have been made in response to “evolving consumer tastes and the demand for authentic and quality drinking experiences”.
Annabelle Cordelli, brand director at Britvic Soft Drinks, said: “The relaunch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us.

The relaunch is in response to evolving consumer tastes.

“We’ve listened to our customers and consumers to develop our great-tasting tonic to lift guests’ spirits.”
The Mixers and Juices range includes Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade.
Alongside the relaunch, Britvic has introduced an in-outlet community platform which supports local communities and social projects – the Britvic Lifting Spirits Foundation.
For every new look mixer or juice sold, Britvic said it’s committed to “give back to local initiatives and projects”, which are chosen by publicans and bar owners who join the Foundation.
Operators who join will also receive point of sale and fundraising kits to encourage customers to donate to local causes.