Italian lager hits the road

Carlsberg UK has taken Italian beer Poretti on the road this month in a national sampling campaign aimed at driving awareness of the brand across the UK.

• Poretti’s new branded glassware.
• Poretti’s new branded glassware.

After hosting sampling activity in Devon and Cornwall in August, Carlsberg UK’s Poretti Piaggio Van started its tour of the country this month on a sampling journey which is set to continue over the course of the coming months and throughout 2017.
The sampling activity coincides with the launch of new branded glassware for Poretti.
Liam Newton, of Carlsberg UK, said customers in the on-trade have a “much richer knowledge” of international beers, “a movement that has been largely led by the Italian lager category” – making now “a great time to create a platform from which beer drinkers can discover the great taste of Poretti”.
Poretti is a 4.8% ABV lager brewed in Varese on the outskirts of Milan.